Setting Up A Stan Store Account: A Guide to Selling Your Content


Stan Store is an all-in-one platform that helps creators like you sell digital content and make money. With Stan, creators can easily create a custom store that showcases their work and allows customers to purchase their content directly.

TL;DR – You can start selling on socials in less than 30 minutes!

Yes, you’ve heard that right. This guide will take you through the process of setting up a Stan Store Account which is quite straightforward and can be done in minutes. It will also outline what steps you can take to start selling your content.

Creators can also add custom items to their store, such as merchandise or physical products, and link their store to their social media accounts to drive traffic and increase sales. With Stan’s easy-to-use platform, creators can start selling their content in no time.

Getting Started with Stan Store

To get started, you need to create an account on Stan. Once they have created an account, they can start building their store by adding their digital content, such as videos, podcasts, or e-books.

Creating Your Account

To create a Stan Store account, simply go to the Stan Store website and click on the “Create Your Store”. You’ll be asked to provide some basic information, such as your name, email address, and password. Once you’ve filled in the required fields, click on the “Start Your 14-Day Free Trial” button to proceed.

Yes, that’s right! You get a 14-day free trial before you go on their paid plans. You will however need to provide a valid debit/credit card for pre-authorization.

Setting up a Stan Store account
Stan Store signup page

After creating your account, you’ll go through a small onboarding questionnaire and a launch checklist to personalize your account.

StanStore Launch Checklist
StanStore Launch Checklist

Setting Up Your Store

Once you’ve created your account and verified your email address, it’s time to set up your store. To get started, log in to your Stan Store account and click on the “My Store” button.

From there, you can start customizing your store by adding your logo/profile picture, choosing a theme, and adding your products. Additionally, you can also go into “Settings” to set up your payment/currency options with Stripe/PayPal, configure email notifications, and any integrations that you may need such as Google Calendar, Zoom MailChimp, and Zapier.

Adding Products to Your Stan Store

When adding your digital items, you can choose to sell them individually or bundle them together. You can also set your own price and customize the product description and images.

To make it easy for your customers to find your store, you can also create a custom link that you can share on your social media accounts or website.

That’s it! You’ve now set up your Stan Store and it’s now time to start selling.

Choosing What To Sell on Stan Store

Once you have set up your Stan Store account, the next step is to decide what to sell to your audience. When it comes to digital products, the possibilities are endless.

What to Sell on Stan Store
What to Sell on Stan Store

Here are some ideas to get you started:

Personalized Video Audits

One way to offer value to your audience is by providing personalized video audits. This could be anything from a website review to a social media audit. The key is to offer specific feedback that is tailored to the individual’s needs. Video audits are a great way to showcase your expertise and provide actionable advice to your followers.

Exclusive Content & Mini-Courses

Another option is to offer exclusive content or mini-courses to your audience. This could be anything from behind-the-scenes access to your creative process to a mini-course on a specific topic. The key is to offer something that is not available anywhere else. This will not only help you stand out from the competition but also provide value to your followers.

Digital Downloads

Digital downloads are another popular option for content creators. This could be anything from printables to e-books to stock photos. The key is to offer something that is useful and relevant to your audience. Digital downloads are easy to create and can be a great way to generate passive income.

Coaching Calls

If you are an expert in your field, you could offer coaching calls to your audience. This could be anything from a one-on-one consultation to a group coaching session. The key is to offer personalized advice and guidance to your followers. Coaching calls are a great way to showcase your expertise and provide value to your audience.

Templates & Tools

Finally, you could offer templates and tools to your audience. This could be anything from social media templates to email marketing tools. The key is to offer something that will make your followers’ lives easier. Templates and tools are easy to create and can be a great way to generate passive income.

When deciding what to sell, it’s important to consider your audience’s needs and interests. You should also consider your own strengths and expertise. Once you have decided what to sell, you can use Stan Store’s easy-to-use platform to edit and customize your items, create a custom link to share with your audience and track your analytics.

Marketing Your Offers

Once you have set up your Stan Store account and started selling your content, the next step is to market your offers effectively. Here are some tips to help you get started:

Provide Value/Freebies

One of the best ways to market your offers is to provide value to your customers. This can be done in the form of freebies or discounts. For example, you can offer a free ebook or guide to customers who purchase your digital products. This not only provides value to your customers but also helps to build trust and credibility.

Another way to provide value is through your Instagram account. You can post behind-the-scenes content, sneak peeks, and exclusive offers to your followers. This not only keeps your followers engaged but also helps to promote your offers to a wider audience.

Go Live

Going Live on Instagram
Going Live on Instagram

Going live on Instagram or hosting webinars is another effective way to market your offers. This allows you to connect with your audience in real-time and answer any questions they may have about your products or services. You can also use this opportunity to showcase your products or services and provide a demonstration of how they work.

Email Marketing

Email marketing is another powerful tool for promoting your offers. You can send out regular newsletters to your subscribers, highlighting your latest products or services. You can also use email marketing to promote calendar bookings or video tutorials.

Though Stan Store doesn’t currently offer in-built email marketing, you can integrate with MailChimp or other email marketing providers through Zapier.


Analytics is an important aspect of marketing your offers. By tracking your conversions and analyzing your data, you can identify areas where you need to improve and optimize your marketing strategies. You can use tools like Google Analytics or Etsy’s built-in analytics to track your sales and conversions.

Affiliate Link

Finally, you can also use affiliate links to promote your offers. This allows other content creators to promote your products or services to their audience, and you pay them a commission for each sale they generate. This not only helps to promote your offers to a wider audience but also helps to build relationships with other content creators in your niche.

In conclusion, marketing your offers effectively is essential for the success of your Stan Store. By providing value, going live, using email marketing, tracking your analytics, and using affiliate links, you can promote your offers to a wider audience and increase your conversions and sales.

Start Monetizing Your Socials With Stan Store

Setting up a Stan Store account is a great way for content creators to monetize their skills and turn their passion into a profitable side hustle. With the platform’s user-friendly interface, creators can easily create their store, upload their content, and start selling to their audience. Unlike other “link-in-bio” platforms like Linktree, Stan Store lets you build an entire store within minutes.

One of the most significant advantages of using Stan Store is the audience analytics feature. You can track their sales, view your conversion ratios, and understand what your audience is clicking on. This information is invaluable in creating a successful sales funnel and upselling to your customers.

Moreover, Stan Store has a 0% transaction fee, which means creators get to keep all their hard-earned revenue. This is unlike other platforms that take a cut of the revenue generated.

If you’re looking into setting up a Stan Store account, you can read a more detailed review of Stan Store if you’re interested in learning more about what it is all about, who it is for, and its pricing.


Our content is free. When you buy through links on our site, we may earn an affiliate commission (at no additional cost to you). We only recommend products and services we’ve personally used and stand behind.

Shopping Cart
Get 14-day free trial!