Setting up a Digital Dropshipping Store on Gumroad


Gumroad is a popular and user-friendly online platform that empowers creators to sell digital products directly to their audience. This versatile e-commerce solution has garnered immense popularity among artists, writers, designers, and other digital content creators, allowing them to monetize their passions with ease.

In this article, we’ll explore the ins and outs of setting up a digital dropshipping store on Gumroad, covering everything from account creation and product listing to pricing strategies and marketing tips.

Similar to Stan Store, Gumroad offers a solution to content creators that want to make money online by selling digital products. Whether you’re a seasoned seller or just starting out, this guide will help you maximize your digital product sales using Gumroad and hopefully get started with setting up a successful digital dropshipping business.

Benefits of selling digital products on Gumroad

There are numerous benefits to using Gumroad as a platform for selling digital products:

  1. Easy setup: Gumroad’s intuitive interface makes it simple to create a product listing, upload your files, and set your desired price.
  2. Secure payments: Gumroad handles all payment processing and offers multiple payment options, such as credit cards and PayPal, ensuring a smooth and secure transaction for both buyers and sellers.
  3. International sales: With support for multiple currencies, Gumroad allows creators to sell their products to a global audience.
  4. Analytics and insights: Gumroad provides creators with valuable data and insights, such as sales numbers, customer locations, and conversion rates, which can be used to make informed decisions about product offerings and marketing strategies.
  5. Customization: Gumroad allows creators to customize their product pages and storefronts, helping to establish a unique and cohesive brand identity.

Signing Up for a Gumroad Account

  1. Visit the Gumroad website: Start by navigating to the Gumroad homepage at
  2. Create an account: Click on the “Start Selling” button in the top-right corner of the page. This will redirect you to the signup page. Alternatively, you can go directly to
  3. Fill out the registration form: On the signup page, enter your email address, create a password, and provide your full name. Read and agree to the terms of service and privacy policy, then click the “Sign Up” button.
  4. Verify your email address: Check your email for a message from Gumroad, and click the verification link provided to confirm your account.

Profile Creation and Customization

  1. Access your Gumroad dashboard: Log in to your Gumroad account, and you will be directed to your dashboard.
  2. Navigate to your profile settings: Click on your profile icon in the top-right corner of the dashboard, and select “Settings” from the dropdown menu.
  3. Customize your profile: In the settings, click on the “Profile” tab. Here, you can upload a profile picture, add a display name, and provide a brief bio. You can also add links to your website, social media accounts, or other relevant online platforms.
  4. Set up your custom URL: Scroll down to the “Username” section, and choose a unique username for your Gumroad account. This will create a custom URL, such as ““, which you can use to promote your Gumroad store.
  5. Configure your branding: In the “Profile” tab, scroll down to the “Design” section. You can customize the appearance of your Gumroad store by choosing a theme, selecting a background color, and uploading a header image.
  6. Save your changes: Once you’re satisfied with your profile settings, click the “Save changes” button at the bottom of the page.

Setting Up Payment Details and Currencies

  1. Navigate to the ‘Payments’ tab: Click on the “Payments” tab to set up your payment details. You’ll need to provide your bank account, Stripe, or PayPal information so that Gumroad can transfer your earnings to you.
  2. Enter your payment information: For direct deposits to a bank account, enter your bank’s name, account number, and routing number. For PayPal payouts, provide the email address associated with your PayPal account. Be sure to double-check your information to avoid any issues with receiving payments.
  3. Set your default currency: In the “Settings” menu, click on the “General” tab. Scroll down to the “Currency” section, and select the currency you’d like to use as the default for your Gumroad store. This will be the primary currency displayed on your products and used for transactions.

Note: Gumroad processes all transactions in United States Dollars. That means your items can be displayed in one of the many currencies they offer, but ultimately they charge your customers the equivalent cost in USD. Gumroad uses real-time exchange rates to convert purchases to USD for processing.

With your Gumroad account set up, your profile customized, and payment and currency details configured, you are now ready to start creating and selling products on Gumroad.

Listing Your Digital Products on Gumroad Uploading Digital Products

For your digital dropshipping store on Gumroad to be successful, you need to make sure that the products you list are in demand and provide value to your audience.

Let’s through the process of creating and uploading digital products on Gumroad, as well as adding product details to make your offering more appealing to potential customers.

Types of Digital Products You Can Sell on Gumroad

Gumroad supports a wide variety of digital products, including but not limited to:

  • Online courses and videos – Creators can market their courses, video tutorials, and webinars online.
  • Printables – Various printable materials like checklists, worksheets, and art can be sold.
  • Digital art – Photographers and illustrators can sell digital copies of their work, graphics, and photos.
  • E-books – Writers can self-publish and sell their books in electronic format.
  • Monthly subscriptions – Provide members with exclusive content for a recurring fee.
  • Templates – A variety of templates like resumes and expense trackers can be created and sold.

But at this point, it’s also important that you decide which digital products you want to sell. This would vary on the niche you select, ease of sourcing and many more factors.

Uploading Your Digital Product to Gumroad

Once your digital product is ready, follow these steps to upload it to Gumroad:

Uploading Digital Products on Gumroad
Uploading Digital Products on Gumroad
  1. Go to the Dashboard once you’re logged in to your Gumroad account.
  2. Click on the “Products” tab in the dashboard.
  3. Click “New Product“, give your product Name, choose the “Digital Product” option, and set your price.
  4. You will then add details about your product including a description, custom URL, content, thumbnail, variants (if any), etc.
  5. Once the content and the files are uploaded, click on “Publish and Continue” after which you will get a custom URL for the product.
  6. You can visit your profile to view the product listed there too.

Publishing and Promoting Your Digital Dropshipping Store

You can repeat the above process for as many digital products as you want to be listed on your profile. Once done, you can start promoting the store. Here are some strategies to help you get started:

  • Share your product on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to reach a wider audience.
  • Create engaging content, such as blog posts, articles, or videos, related to your digital product to showcase your expertise and attract potential customers.
  • Collaborate with influencers or other creators in your niche to cross-promote each other’s products.

Marketing Your Digital Products on Gumroad

In this section, we will discuss key strategies to effectively market your digital products on Gumroad, making use of the platform’s promotional tools, social media integration, and analytics to track your sales.

Tips for Marketing Your Digital Products

  • Create High-Quality and Engaging Content: To attract and retain customers, ensure that your digital products are of top-notch quality, and offer value to your target audience. Additionally, develop engaging and informative product descriptions to pique your customers’ interest.
  • Optimize for SEO: Use relevant keywords in your product titles, descriptions, and tags to improve your search engine visibility, making it easier for potential customers to discover your digital products.
  • Offer Bundles and Limited-Time Offers: Bundle related products together to provide value and encourage customers to make a purchase. Additionally, create a sense of urgency with limited-time offers or discounts.
  • Leverage Email Marketing: Build an email list and send regular newsletters to your subscribers, sharing valuable content, product updates, and promotions.
  • Collaborate with Influencers: Find content creators/influencers in your niche to cross-promote each other’s products. This is a great way to share the audience.

Promotional Tools Offered by Gumroad

  • Discount Codes: Gumroad allows you to create custom discount codes for your digital products. Use these codes to incentivize customers to make a purchase, and share them through your marketing channels like email and social media.
  • Affiliate Program: Gumroad offers an affiliate program that lets you partner with influencers or other creators to promote your products. Affiliates earn a commission for every sale they refer, which can be an effective way to increase your reach and drive more sales.
  • Pre-orders and Early Access: Build anticipation for your upcoming products by offering preorders or exclusive early access. This can create buzz around your product and generate sales before the official launch.
  • Limited-Time Sales and Flash Sales: Create urgency by running limited-time sales or flash sales with significant discounts. This can encourage potential customers to make a purchase before the promotion ends.

Utilizing Gumroad Analytics to Track Sales

By building a digital dropshipping store on Gumroad, you will have access to their sales analytics dashboard which provides data on key metrics such as sales, conversion rates, traffic sources, etc. Let’s look at it in more detail:

  • Key Metrics: Gumroad provides comprehensive analytics that allows you to track your sales, revenue, and other essential metrics. Keep an eye on your sales data to understand which products are performing well and identify any areas that need improvement.
  • Analyze Traffic Sources: Use Gumroad analytics to identify where your customers are coming from, whether it’s social media platforms, search engines, or other referral sources. This information will help you focus your marketing efforts on channels that drive the most sales.
  • Track Conversion Rates: Monitor your conversion rates to determine the effectiveness of your marketing campaigns and product offerings. If you notice a low conversion rate, consider adjusting your marketing strategies or improving your product listings to better resonate with potential customers.
  • Customer location: You can view customers across different locations based on the IP address of their purchase. This information is presented in a table that shows the number of views, sales, and amount of money spent by customers in each country.

Managing Customer Support with Gumroad

When you build a digital dropshipping store on Gumroad, you might run into some customers being dissatisfied with the product. Gumroad makes it easier for you to manage communications with your customers and manage returns/refunds too. Here’s what Gumroad can help you with:

  • Download issues
  • Payment issues
  • Fraudulent products
  • Managing chargebacks (see below)

Communicating with Customers

Maintaining effective communication with your customers is essential for building lasting relationships and ensuring customer satisfaction. Gumroad offers various tools to streamline this process:

  • Email Integration: Connect your Gumroad account with popular email service providers like Mailchimp, ConvertKit, and AWeber to seamlessly send targeted email campaigns to your customers.
  • Automated Emails: Set up automated email sequences to engage with customers after their purchase, such as sending a thank you email or a follow-up message with relevant offers.
  • Customizable Email Templates: Personalize your communication with customizable email templates that reflect your brand identity and messaging.

Handling Refunds and Chargebacks

Gumroad simplifies the process of managing refunds and chargebacks, helping you resolve customer issues effectively and maintain a positive reputation:

  • Easy Refund Processing: Process full or partial refunds directly from your Gumroad dashboard, with a simple interface that makes it easy to identify and address customer concerns.
  • Chargeback Protection: Gumroad offers chargeback protection, which helps minimize fraudulent transactions and reduce the risk of chargebacks.

Gumroad’s Affiliate Program

The Gumroad Affiliate Program is designed for creators who want to leverage the power of affiliate marketing to expand their reach and increase their revenue. By joining forces with other creators or marketers, you can tap into a broader audience and benefit from their promotional efforts. In return, affiliates receive a commission on sales they generate, providing a win-win scenario for both parties.

Key features of the Gumroad Affiliate Program include:

  1. Easy setup and integration: Setting up an affiliate program on Gumroad is a simple, hassle-free process. You can quickly add affiliates to your program and start tracking their performance.
  2. Customizable commission rates: Creators can set their own commission rates for affiliates, allowing for flexibility in determining the reward structure.
  3. Real-time reporting: Gumroad provides a robust reporting system that allows creators to monitor their affiliates’ performance in real-time, helping them make informed decisions about their program.

How to Set Up an Affiliate Program on Gumroad

Setting up an affiliate program on Gumroad involves a few straightforward steps:

  1. Log in to your Gumroad account and navigate to the “Affiliates” tab in the dropdown next to your profile picture.
  2. Under the “Affiliate Signup Form” tab, enable the affiliate program by toggling the switch to “ON.” next to the specific product.
  3. Set your preferred affiliate fee. This is the percentage of each sale that will be paid to your affiliates as a commission.
  4. Save your changes by clicking “Save changes.

Adding affiliates on Gumroad

  1. To add affiliates to your program, navigate to the “Affiliates” tab and click “Add an affiliate.
  2. Enter the email address of the person you want to invite as an affiliate. They will receive an invitation email with a unique referral link.
  3. Once the person accepts the invitation and creates a Gumroad account (if they don’t already have one), their referral link will become active.

Your affiliates can now promote your product using their referral links. They will earn a commission for each sale generated through their link, based on the commission rate you have set.

Managing and Monitoring Your Affiliate Program

Managing and monitoring your Gumroad Affiliate Program effectively is crucial to its success. Here are some key tips to help you keep track of your affiliates and optimize your program:

  1. Regularly review performance: Keep an eye on your affiliates’ performance by regularly checking the real-time reports provided by Gumroad. This will help you identify top-performing affiliates and spot any potential issues.
  2. Communicate with your affiliates: Maintain open lines of communication with your affiliates, providing them with any necessary support, updates, and promotional materials to help them succeed.
  3. Adjust commission rates: As your program grows, you may need to adjust commission rates to incentivize affiliates and maintain a healthy balance between revenue and payouts.
  4. Monitor for fraudulent activities: Keep an eye out for suspicious activity or behavior that may indicate fraud, such as an unusual spike in sales or returns. If you suspect fraudulent activity, take appropriate action to address the issue and protect your program’s integrity.
  5. Provide regular updates on new products or promotions: Keep your affiliates informed about new product launches, special offers, or promotions. This information will help them better promote your products and keep their audience engaged.
  6. Offer affiliate-exclusive incentives: To keep your affiliates motivated and loyal, consider offering exclusive incentives, such as higher commission rates for top performers or special bonuses for achieving specific milestones.
  7. Analyze data and optimize: Use the data gathered from Gumroad’s reporting system to analyze the performance of your program. Identify trends, successful strategies, and areas for improvement, then implement changes accordingly to optimize your program’s success.
  8. Consider affiliate training: If you notice that some of your affiliates are struggling to generate sales, consider offering training or educational materials to help them improve their marketing skills and better promote your products.
  9. Evaluate and expand your affiliate network: Continuously evaluate the effectiveness of your current affiliates and consider expanding your network by recruiting new affiliates with diverse marketing channels and audiences. This will help increase your reach and potentially boost sales.

Gumroad Fees and Payouts

Gumroad Fees for Selling Digital Products

A 10% fee is charged on all sales made through the platform. This fee does not cover any credit card processing or PayPal fees. There are no additional monthly payments or undisclosed charges. However, there is no fee for free products.

How Payouts Work on Gumroad

As long as you can receive payments through PayPal, you are able to use Gumroad. If you are a resident of certain countries, you may be eligible for weekly payouts to your bank or Stripe account.

However, if your country is not on the list of direct deposit countries, your payout options will be limited to PayPal by default. If you are unable to receive money through PayPal because it is not supported in your country, then currently Gumroad has no alternative payment methods available for you.

Gumroad’s Security Features

As an online platform designed to facilitate the sale of digital products, Gumroad is acutely aware of the security concerns its users may have. In response to these concerns, the platform has implemented a suite of security features aimed at safeguarding digital products, preventing fraud, and upholding copyright through adherence to the Digital Millennium Copyright Act (DMCA).

Security Features for Protecting Your Digital Products

Gumroad understands the importance of keeping your digital products secure from unauthorized access and distribution. To achieve this, the platform employs the following security measures:

  • Secure Download Links: Gumroad generates unique, time-sensitive download links for each customer, ensuring that only authorized users can access the purchased content.
  • Limited Download Attempts: To discourage the unauthorized sharing of download links, Gumroad limits the number of download attempts for each unique link.
  • Content Streaming: For video content, Gumroad offers streaming capabilities that prevent users from easily downloading video files. This reduces the risk of unauthorized distribution.
  • File Stamping: For PDF files, Gumroad offers a file stamping feature that embeds the buyer’s information on each page, making it easier to trace any unauthorized distribution.


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