Best Free AI Tools for Digital Marketing


Artificial intelligence (AI) is becoming increasingly popular in the digital marketing world. One of the main reasons for this is that AI tools can help businesses save both time and money while also improving their marketing efforts. In this article, we will discuss some of the best free AI tools for digital marketing.

One of the most popular AI tools for digital marketing is Jasper. This tool can help businesses generate content quickly and easily. It uses machine learning to create unique content that is tailored to the specific needs of each business. Users can choose from a variety of templates and customize them to fit their brand’s voice and style. Jasper also includes a plagiarism checker to ensure that all content is original.

Another great AI tool for digital marketing is Rytr. This tool is designed to help businesses with copywriting. It uses natural language processing to create high-quality copy quickly and efficiently. Users can choose from a variety of templates and customize them to fit their brand’s voice and style. Rytr also includes a grammar checker to ensure that all copy is error-free.

How can you use AI tools for Digital Marketing

Artificial Intelligence (AI) is revolutionizing the way businesses operate, and digital marketing is no exception. AI tools can help marketers automate their tasks, analyze data, and make informed decisions. In this section, we will provide an overview of how AI is being used in digital marketing.


One of the most significant benefits of AI in digital marketing is automation. AI-powered tools can help businesses automate tasks such as social media scheduling, email marketing, and content creation. This can save marketers a lot of time and effort, allowing them to focus on more strategic tasks.

Data Analysis

AI tools can also help businesses analyze large amounts of data to identify patterns and trends. This can help marketers make informed decisions about their campaigns and optimize their strategies for better results. AI-powered analytics tools can also provide real-time insights, allowing marketers to make quick decisions based on the latest data.


AI can also help businesses deliver personalized experiences to their customers. With AI-powered tools, marketers can analyze customer data to understand their preferences and behavior. This can help businesses tailor their marketing messages to each customer, increasing the chances of conversion.


AI-powered chatbots are becoming increasingly popular in digital marketing. Chatbots can help businesses provide instant support to their customers, answer their questions, and guide them through the buying process. This can improve the customer experience and increase customer satisfaction.

Best Free AI Tools for Content Creation

When it comes to content creation, AI tools can be a game-changer. They can help marketers generate ideas, improve writing, and create visually appealing content. Here are some of the best free AI tools available for content creation:

Content Idea Generators

  1. Anyword – This AI copywriting tool can help marketers generate marketing ad copies for social media, product descriptions, email subject lines, landing pages, calls-to-action (CTAs), and YouTube titles and descriptions, among other content forms. Anyword also forecasts content performance with prediction scores.
  2. Jasper – Jasper is a versatile AI content generator that comes with over 50 templates, making it great for creating nearly any type of content. From product descriptions to social media profiles, Jasper has you covered.

AI Writing Assistants

  1. Grammarly – Grammarly is a popular AI writing assistant that helps writers improve their grammar, spelling, and punctuation. It can also suggest better word choices and sentence structure.
  2. Quillbot – Quillbot is an AI-powered writing assistant that can rephrase sentences, paragraphs, or entire articles. It can also help writers find synonyms and antonyms for words.
AI Tools for Digital Marketing - Quillbot
AI Tools for Digital Marketing – Quillbot

Image Creation Tools

  1. DALL-E2 – DALL-E2 is an AI image generator that can create unique images based on text descriptions. It can create images of animals, objects, or even abstract concepts.
  2. Image and Art Generator – This AI-powered tool can create unique images and artwork based on user preferences. Users can choose the style, color, and other parameters to create custom images.

These are just a few of the best free AI tools available for content creation. Marketers should experiment with different tools to find the ones that work best for their needs.

Top Free AI Tools for SEO

When it comes to SEO, using AI tools can help businesses to optimize their website and content for better search engine rankings. Here are some of the top free AI tools for SEO:

Keyword Research Tools

  1. Google Keyword Planner: This tool from Google is a great starting point for keyword research. It provides data on search volume, competition, and suggested bid for keywords.
  2. AnswerThePublic: This tool generates questions and phrases that people search for related to a particular topic. It can help businesses to identify long-tail keywords that they may not have thought of.
  3. Ubersuggest: This tool provides keyword suggestions, search volume, and competition data. It also offers insights into the top-ranking pages for a particular keyword.

SEO Analytics Tools

  1. Google Analytics: This is a free tool from Google that provides insights into website traffic, user behavior, and conversion rates. It can help businesses to identify areas for improvement in their SEO strategy.
  2. SEMrush: This tool offers a range of SEO analytics, including keyword research, backlink analysis, and competitor analysis. The free version provides limited data, but it can still be useful for businesses with a small budget.
  3. Google Search Console: This tool provides data on website performance in Google search results. It can help businesses to identify technical issues that may be affecting their search engine rankings.

Using these free AI tools can help businesses to improve their SEO strategy and attract more organic traffic to their website.

Effective Free AI Tools for Social Media

Social media is a crucial part of any digital marketing strategy, and AI tools can help streamline and optimize social media efforts. Here are some effective free AI tools for social media:

Social Media Scheduling Tools

One of the most time-consuming aspects of social media management is scheduling posts. Fortunately, there are several free AI tools available that can help automate this process.

One such tool is Hootsuite, which offers a free plan that includes scheduling for up to 30 social media profiles. Hootsuite also has AI-powered features like Smart Scheduling, which suggests optimal posting times based on engagement data.

Another free tool is Buffer, which allows users to schedule up to 10 posts at a time for up to 3 social media profiles. Buffer also has a feature called Optimal Timing Tool, which uses AI to suggest the best times to post based on engagement data.

AI Chatbots

Chatbots are a great way to provide customer service and support on social media, and AI-powered chatbots can provide even more advanced functionality.

One free AI chatbot tool is Tars, which allows users to create custom chatbots without any coding knowledge. Tars has AI-powered features like Natural Language Processing (NLP), which allows chatbots to understand and respond to user queries in a more human-like way.

Another free tool is ManyChat, which offers a drag-and-drop chatbot builder and AI features like sentiment analysis, which can help chatbots understand and respond to user emotions.

AI Tools for Digital Marketing - ManyChat
Build AI Chatbots For Your Digital Marketing Agency Using ManyChat

Overall, these free AI tools can help digital marketers save time and improve their social media efforts.

Free AI Tools for Email Marketing

Email marketing is a crucial component of any digital marketing strategy. With the help of AI-powered tools, marketers can automate their email campaigns, personalize their messages, and improve their open and click-through rates. Here are some of the best free AI tools for email marketing:

Email Subject Line Generators

Crafting a compelling subject line is essential to getting your emails opened. AI-powered email subject line generators can help you come up with catchy and relevant subject lines that resonate with your audience. Here are a few tools to consider:

  • Zest AI – Zest AI uses machine learning to analyze your email content and suggest subject lines that are most likely to get opened by your subscribers. It also offers real-time A/B testing to help you optimize your subject lines for better results.
  • Send Check It – Send Check It is an AI-powered email subject line analyzer that evaluates your subject lines based on factors such as length, sentiment, and readability. It provides a score and recommendations for improvement.
  • – is a free tool that analyzes your subject lines and provides a score based on factors such as length, keywords, and personalization. It also offers suggestions for improvement and A/B testing capabilities.

Personalization Tools

Personalized emails are more likely to be opened and clicked on than generic ones. AI-powered personalization tools can help you tailor your email messages to the specific interests and behaviors of your subscribers. Here are a few tools to consider:

  • Automizy – Automizy is an AI-powered email marketing platform that offers advanced personalization features such as dynamic content, segmentation, and behavioral triggers. It also provides real-time analytics to help you track and optimize your email campaigns.

In conclusion, AI-powered email marketing tools can help you improve the effectiveness of your email campaigns by automating your workflows, personalizing your messages, and optimizing your subject lines and content. These free tools are a great place to start for marketers looking to enhance their email marketing efforts.

Best Free AI Tools for Analytics

When it comes to digital marketing, analytics plays a crucial role in understanding customer behavior and predicting future trends. Here are some of the best free AI tools for analytics:

Customer Behavior Analytics

Understanding customer behavior is key to creating effective marketing strategies. These AI tools can help businesses gain insights into customer behavior:

  • Google Analytics – One of the most popular analytics tools, Google Analytics provides businesses with detailed information about website traffic, user behavior, and more.
  • Mixpanel – Mixpanel offers advanced analytics that can help businesses track user behavior across multiple platforms and devices.
  • Hotjar – Hotjar provides businesses with heatmaps, user recordings, and other tools to help them understand how users interact with their website.

Predictive Analytics Tools

Predictive analytics can help businesses anticipate future trends and make more informed decisions. These AI tools can help businesses predict customer behavior and identify new opportunities:

  • Hootsuite Insights – Hootsuite Insights uses AI to analyze social media data and provide businesses with insights into customer behavior and sentiment.
  • IBM Watson Analytics – IBM Watson Analytics uses AI to analyze data and provide businesses with insights into customer behavior, market trends, and more.

Overall, these free AI tools can help businesses gain valuable insights into customer behavior and make more informed decisions.

Conclusion: Choosing the Right AI Tools

In conclusion, there are many free AI tools available for digital marketing that can help marketers to streamline their processes, optimize their campaigns, and make data-driven decisions. However, choosing the right AI tools can be a daunting task, especially for those who are new to the field.

To choose the right AI tools, marketers should consider their specific needs, goals, and budget. They should also evaluate the features, functionality, and user-friendliness of each tool. Some important factors to consider include:

  • Data analysis capabilities: AI tools that can analyze large datasets and uncover insights, patterns, and trends can help marketers to make informed decisions and optimize their campaigns.
  • Personalization features: AI tools that can personalize content, ads, and recommendations can help marketers to improve engagement and conversion rates.
  • Automation capabilities: AI tools that can automate repetitive tasks, such as scheduling social media posts, can help marketers to save time and focus on more strategic activities.
  • Ease of use: AI tools that are easy to use and integrate with existing workflows can help marketers to adopt them more easily and get the most out of them.

Marketers should also be aware of the potential limitations and risks of using AI tools, such as data privacy concerns, bias, and errors. They should use AI tools responsibly and ethically, and be prepared to adapt and refine their strategies as needed.

Overall, by choosing the right AI tools and using them effectively, marketers can gain a competitive edge and achieve better results in their digital marketing efforts.

Frequently Asked Questions

What are some free AI tools for email marketing?

There are several free AI tools available for email marketing, such as Phrasee, which uses AI to generate subject lines and email copy that are optimized for engagement. Another tool is Persado, which uses AI to create personalized email messages that are tailored to each recipient’s interests and preferences. Additionally, Sendinblue offers AI-powered email marketing automation features, including segmentation, personalization, and A/B testing.

What are the top 10 AI marketing tools?

The top 10 AI marketing tools include Emarsys, which offers AI-powered marketing automation and personalization features; HubSpot, which uses AI to optimize content and improve lead generation; and Marketo, which uses AI to analyze customer behavior and improve targeting. Other notable tools include Salesforce Einstein, which uses AI to enhance customer relationship management, and Adext, which uses AI to optimize advertising campaigns.

How can AI be used for social media marketing?

AI can be used for social media marketing in several ways, such as by analyzing social media data to gain insights into customer behavior and preferences, and by using natural language processing to analyze social media conversations and sentiment. Additionally, AI can be used to optimize social media content and advertising campaigns, and to automate certain social media tasks, such as scheduling posts and responding to messages.

Can AI help with advertising campaigns?

Yes, AI can help with advertising campaigns in several ways, such as by optimizing ad targeting and bidding, and by analyzing ad performance data to identify areas for improvement. Additionally, AI can be used to generate ad copy and creative that is optimized for engagement and conversion, and to automate certain advertising tasks, such as ad creation and placement.

What is the best AI tool for content generation?

There are several AI tools available for content generation, such as Articoolo, which uses AI to generate unique articles based on a given topic and keywords. Another tool is Wordsmith, which uses AI to generate personalized content, such as product descriptions and news articles. Additionally, offers AI-powered copywriting tools, including a headline generator and a blog post writer.

Are there any free AI tools for business intelligence?

Yes, there are several free AI tools available for business intelligence, such as Google Analytics, which uses AI to analyze website traffic and user behavior. Another tool is Tableau Public, which uses AI to create data visualizations and dashboards. Additionally, IBM Watson Analytics offers a free version that uses AI to analyze data and generate insights.


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